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Privacy Policy

What is a Privacy Policy?

Edward Ashley Photography must tell you how your information is used.  Edward Ashley Photography complies with the General Data Protection Regulation as described below and takes your privacy and data protection seriously.  Edward Ashley Photography understands that it is important to protect information that may be held about you.  Edward Ashley Photography's privacy policy is clear and transparent, and displayed below.

Who is responsible for looking after my information?

Edward Chambers trading as Edward Ashley Photography, 92 Debdon Gardens, Newcastle upon Tyne, NE6 5TS, is registered with the ICO.  Edward Chambers is responsible to ensuring that Edward Ashley Photography complies with the General Data Protection Regulation (GDPR).  Edward Chambers is the "data controller".

Why does Edward Ashley Photography collect personal information?

Edward Ashley Photography requires the information in order to carry out the wedding photography services and for marketing purposes (if you have requested this).

What Information does Edward Ashley Photography collect?

Valuable personal information held includes your name, address, telephone number, and email address.  Additionally, non-personal data, that would not lead to identifying a living individual, such as wedding date and venue, and information you provide via the Wedding Information Form, is also held.  From time to time in discussions and emails you may choose to discose other information, most commonly about your wedding day details, which is not formally recorded anywhere.  Edward Ashley Photography keeps records of people's personal information up to date as individuals inform Edward Ashley Photography of the changes.

Where does this information come from?

Information Edward Ashley Photography receives about individuals comes only from individuals, most commonly via the website, online gallery, email, social media, in person at wedding fairs, or the Wedding Information Form.

Who might this information be shared with?

If you have decided to book wedding photography services with Edward Ashley Photography, then Edward Ashley Photography shares your name, address, and email address with ShootProof.  Edward Ashley Photography uses ShootProof for online invoicing and contracts, and for online photo galleries.  The ShootProof privacy policy can be viewed here.

Where you have shared your name and email address with Edward Ashley Photography, for example if you have requested a free guide or signed up to a newsletter or blog, your name and email address may be shared with Facebook (for marketing purposes) and Mailchimp (used for email automation).  You can view the Facebook privacy policy here.  You can view the Mailchimp privacy policy here.

Edward Ashley Photography uses POWr to manage all form submissions. By submitting any forms on this website, you acknowledge that the information you provide will be transferred to POWr for processing in accordance with their privacy policy, which you can view here.

Edward Ashley Photography may share clients' information with the other photographers, who have been contracted to carry out photography by Edward Ashley Photography, to the extent that is necessary to allow these photographers to perform their assignments.  This will most likely take the form of sharing information provided by the clients when filling in the Wedding Information Form.

Otherwise, Edward Ashley Photography never shares information with anyone else unless written consent has been received from the individual concerned.  The exception to this is where your consent is lawfully overruled, for example via a court order.

How long is my information held for?

Any information received by Edward Ashley Photography will not be kept for longer than is necessary for the purpose(s) set out above. Edward Ashley Photography will usually delete personal data falling within the categories set out below within a reasonable time period of:


  • Blog: when an individual unsubscribes from the blog, or when any resulting communication with the individual has stopped

  • Newsletters and/or guides: when the individual has received the newsletter or guide, or when any resulting communication with the individual has stopped

  • For clients where photography has been booked for their wedding day: once communication has completely ceased, which may be sometime after the wedding date, owing to ongoing communication.  For example, notifying individuals that an online gallery is expiring may take place many months after the wedding date.

  • Enquiries from prospective clients about potential wedding bookings: once communication has completely ceased.

Edward Ashley Photography uses ShootProof for online invoicing and contracts, and for online photo galleries.  ShootProof will only retain your personal information for as long as is necessary to carry out the purpose for which it was collected, and if necessary to comply with their legal obligations, resolve disputes, or enforce our agreements. You can request that ShootProof erase your personal information by contacting them directly by clicking here or, if you prefer, you can send an email to and Edward Ashley Photography can request this on your behalf. Please be aware that to protect from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from ShootProof's backup systems for a limited period of time.  The ShootProof privacy policy can be viewed here.

Any paper copies of the Wedding Information Form will be printed solely for use on the wedding day and then destroyed immediately after the wedding day.

Edward Ashley Photography has measures in place to keep the personal data held safe and secure - all data is stored solely electronically and is always password protected.

While Edward Ashley Photography will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet is not entirely secure and for this reason Edward Ashley Photography cannot guarantee the security or integrity of any personal data that are transferred from you or to you via the internet

What happens if there is a data breach?

If there a data breach, this is reported as necessary to the ICO and investigated thoroughly.  You are also informed immediately.

What if I have a problem?

Where you do not believe this privacy policy is being adhered to, please inform Edward Ashley Photography immediately via the address above, or via the contact form the the website or email  Other comments regarding this privacy policy are also welcomed.  You also have a right to complain to the Information Commissioner's Office (ICO) if you believe there is a problem with the way data is being held.

How can I access the information held about me?

Any requests for information should be put in writing via the address above, or via the contact form the the website or email and will be dealt with within one month.  Contact can also be made in this way if you wish to have information about you deleted or withdraw your consent to this privacy policy.

Do you use Cookies?
A cookie is a small file of letters and numbers stored on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.  Edward Ashley Photography uses ShootProof for online invoicing and contracts, and for online photo galleries, and ShootProof does use cookies.  The ShootProof privacy policy can be viewed here.  The Edward Ashley Photography website (this website) has Facebook Pixel installed, which can be used to track conversions and create custom audiences from visitors who have previously visited this website. You can view the Facebook privacy policy here.  The Edward Ashley Photography website also uses Google Tags, which can be used to track conversions and create custom audiences for from visitors who have previously visited the website for re-marketing purposes.  The Edward Ashley Photography website also makes use of Google Analytics, to track where visitors to the website come from and what actions they take.  You can view the Google privacy policy here.

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